The Pete Smith Digital Playbook
A collection of real-world stories and observations about ownership, dependency and smart technology decisions.
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Story 1: The Website Nobody Owned
Many business owners assume they own their website because they pay for it and use it every day. Sometimes ownership and control aren’t quite the same thing. Understanding the difference can help avoid problems later.
About The Playbook
The Pete Smith Digital Playbook is a collection of real-world stories and lessons about digital ownership, dependency, and business resilience.
It explores questions such as:
- Do you really own your website?
- Who controls your domain name?
- Can you access and export your customer data?
- What happens if a supplier disappears tomorrow?
The central idea is simple:
When you understand ownership, you create options.
Interested in understanding your own setup?